Given that fact, it should come as no surprise that we spend a lot of time reading and sharing new insights with each other. We felt it would be appropriate to share the list of some of the best books that have captured our thoughts with you, dear reader, with a small warning. If you add these to your 2020 reading list, you better have enough shelf space so that you can revisit them regularly in the years to follow.
Read MoreHey! Remember that Peloton ad that went viral this past Christmas season? Or Pepsi’s controversial Kendall Jenner ad that was pulled after just one day? It’s all too easy to spot examples of poor marketing and bad advertising. The reality, however, is that most marketing is not bad or good, most marketing just is.
Read MoreWhat I do now is pretty much identical to what I did in the Marketing Lab. Getting that practice early on has provided me a head start in the company and has helped me deliver valuable content to our clients.
I’m stoked about this because it’s exactly what I wanted to do after I graduated.
Read MoreWe talk a lot about what Marketing Lab does for the clients, and for the students who get the opportunity to work with clients, but what I wish to emphasize is another one of the gifts I’ve received from BYU Marketing Lab: the people I get to work with on a daily basis.
Read MoreThe Marketing Lab is here to make you the hero. In essence, we turn marketing research into strategic decisions. Our team of top-tier undergrad and graduate students, supported by marketing professionals and our director, Matt Madden, will help you crush whatever your next project entails.
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