See How We Drive growth.

As a team, we implement tactical and strategic planning processes to benefit your brand’s image and bottom line. In order to grow brand loyalty and win market share, we develop and implement a marketing research plan to strategize through both product breadth and product depth.

We believe quality marketing research leads to the best marketing strategy, and we’re here to deliver. Team up with us.

 
 
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Consumer Insight + Pricing Strategy
Consumer Insight + Pricing Strategy

With segmentation, focus groups, product testing, and more analytical and qualitative tools, we are able to understand your consumer personas, leading to valuable recommendations in who to target and how to position and communicate with them

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Culture Flows
Culture Flows

Discourse analysis and data analytics on search and social platforms so your brand knows relevant narrative trends and sentiment, facilitating powerful communication and sound brand positioning

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Marketing + Brand Strategy
Marketing + Brand Strategy

Using all the tools mentioned here, we can conduct competitive analysis and recommend a comprehensive Marketing Strategy that best fits your business – including social media

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Digital Marketing
Digital Marketing

Working you through the complexities of the digital marketing world with an exciting perspective. We currently offer onsite SEO, off site SEO, pay-per click, paid social, social media, and email marketing.

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“What a great and rewarding experience to work with the BYU Marketing Lab.  We work with the world’s largest retailers and I can tell you how impressed our customers continue to be with the quality and scope of work that comes from BYU.  It has been one of the best investments our company has made in the last 10 years.”
— CHAD GHARRING, SENIOR VICE PRESIDENT SALES & MARKETING
“The BYU Marketing Lab provides top tier, professional consulting at an economical price. The MBA students and professors are smart, insightful, experienced, and thorough. I’ve worked with the best global consulting firms, and my experience with the BYU Marketing Lab was a better experience and higher return on investment of time and dollars.

I highly endorse the BYU Marketing Lab for research, pricing strategies, brand studies, competitive positioning, go-to-market strategies, and more.”
— Jeff Jensen, CEO
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