BYU Marketing Lab — Blog — BYU Marketing Lab

The Labbies: Unmatched Glory, Timeless Prestige

To the delight of the entire world, the 2021 Marketing Lab Labby awards were presented on April 14th. Here are some of the most prestigious, resume-building awards.

BYU Marketing LabMarketing LabApril 16, 2021

The Trusted Advisor - How both buyers and sellers can view eachother with confidence

First, from the buyer’s perspective (which is the perspective almost anyone can relate to as we’ve all bought something at some point while working with a commissioned salesperson), what’s desired? A buyer wants to:

- Know they seller has their best interests in mind

- Know the solution/product they’re investigating solves their need

- Know the solution/product they’re investigating fits in their budget

- ...and here’s the big one...FEEL like they can trust the salesperson

BYU Marketing LabMarketing LabFebruary 4, 2021sales, sales management, client relations

How the BYU Marketing Lab Is Operating During COVID-19

We are anxious and eager to help our clients succeed during this time, and we look forward to offering our low cost, effective services to help even more recover from the effects of COVID-19.

The Humans of BYU Marketing Lab

We talk a lot about what Marketing Lab does for the clients, and for the students who get the opportunity to work with clients, but what I wish to emphasize is another one of the gifts I’ve received from BYU Marketing Lab: the people I get to work with on a daily basis.