Culture flows
How to navigate a world where Consumers see brands as cultural actors with social responsibilities.
craft a resonant brand narrative
The price of not being attuned to the cultural dialogue has never been higher for brands. Culture Flows helps you craft a resonant brand narrative. Monitoring emerging trends in the cultural dialogue keeps you from seeming and feeling out of touch, and inspires innovation.
discourse analysis + data analytics
Culture Flows analyzes both social and search data to discover what is resonating in the minds of consumers, both publicly (social), and privately (search). We analyze how the two are aligned or misaligned, how they influence eachother, and what their relationship tells us about how culture is evolving. The analysis identifies the guardrails, tensions, the mainstream, and the aspirational.
narrative trends + sentiment mapping
Identify emerging trends around issues, topics, themes, etc. from the perspective of the stories people tell and how they tell them. Map how different segments feel about key conversations/themes in the broader culture and their community. With this information, develop bullet-proof communications and sound brand positioning.
The price of not being attuned to the cultural dialogue has never been higher for brands. Want help understanding your consumer?
Sentiment Analysis: Sample Deliverable
A sample analysis of the financial ecosystem. Internal refers primarily to internet search patterns, while external refers to social media patterns. The analysis includes both brands and attributes of the financial system, financial companies. For example, “personalization” is largely commended, but internal, meaning most don’t publicly talk about personalization of their financial services, even though it matters to them.
Cultural Dialogue Analysis: Sample Deliverable
An example analysis about plant-based meat. The chart shows how Google search trends of time spiked for “plant based meat”, but there was a plateau for “fake meat”.
Partnered with tiny hat consulting
We’re partnered with Kalil Vicioso at Tiny Hat Consulting to deliver the Culture Flows product. Kalil has vast experience working with brands/organizations to identify paths to deeper and stronger relationships with their audiences.
This partnership helps BYU Marketing Lab integrate consumer stories, big data, cultural currents, and category trends to arrive at actionable intelligence.