marketing strategy — Blog — BYU Marketing Lab

Small Business Budgets Can Yield Big Business Returns

A developed marketing strategy will focus team efforts and provide the greatest return from their marketing expenditures. Marketing managers can use three steps to maximize their marketing budgets: marketing teams should understand their brand promise, build a strategy, and then execute that strategy.

Marketing InsightsSabrina WasdenDecember 10, 2020small budget marketing, brand promise, marketing director, marketing strategy