Too often we see companies make promises that aren’t actually kept. It sends consumers scrambling and companies often don’t jump to fix the problem. Instead, companies should follow three key steps to ensure they avoid this cycle.
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A developed marketing strategy will focus team efforts and provide the greatest return from their marketing expenditures. Marketing managers can use three steps to maximize their marketing budgets: marketing teams should understand their brand promise, build a strategy, and then execute that strategy.
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If you draw a box that says that the focus of your brand is premium meats from American-grown beef, you’re not going to start selling toilet paper, trips to space or grade B meats. Even if you did, customers wouldn’t accept it. Think about it, if you’re going to space, are you going to catch a ride on a SpaceX Falcon 9 rocket, or the Oscar Meyer sausage rocket? Obviously you’re going to catch a ride to space with SpaceX (though option two does sound fun and exciting). Likewise you’d choose Oscar Meyer sausage over a SpaceX sausage.
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