You’ve sent out a marketing survey, and people are starting it, but not finishing it. Or, you can tell that people are straight-lining answers, or just clicking through the survey without answering (if someone took 30 seconds to finish your five-minute survey, sorry, the data is worthless).
What could be wrong with the survey? Here are some things to look for.
Just like most business trends that see their time in the sun, there seems to be a general decline in the excitement around traditional crowdsourcing. However, there are two new and interesting trends that are challenging the way we think about crowdsourcing.
Read MoreWe could use polls for so much more. As a forecasting tool polls aren’t that great – they set some expectations, and then we still have to wait for the votes to be counted and find out if expectations were met or dashed. But polls are one area where we can actually seek to understand the reasons people vote the way they do. Polling should be a source of insight and empathy. Rarely are polls used that way, and it’s a missed opportunity.
Read MoreWhat is groupthink? It’s when a single opinion is expressed, and the group rallies behind it without developing opinions of their own, meaning they don’t express those opinions. Sometimes groupthink is a result of the loudest or most persuasive person making others feel like their own opinion isn’t worth sharing. When a person feels like they might be the only person in a crowd who has their particular thought, they aren’t likely to share it. In fact, they’ll change the opinion they express to conform to the group’s. Individuality disappears, and with it the valuable insights of the individual.
Read MoreHere are the three main reasons why quantitative data could save the life of your business, just like Data saved Jean-Luc.
Read MoreThere are typically four categories that are used when dividing your consumers into segments: geographic, demographic, psychographic, and behavioral.
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