First, from the buyer’s perspective (which is the perspective almost anyone can relate to as we’ve all bought something at some point while working with a commissioned salesperson), what’s desired? A buyer wants to:

- Know they seller has their best interests in mind

- Know the solution/product they’re investigating solves their need

- Know the solution/product they’re investigating fits in their budget

- ...and here’s the big one...FEEL like they can trust the salesperson

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