Think about the things you’ve gotten from Amazon. If you’re like me, it’s a strange mix. Now, try to remember the brands of the things you purchased. Again, if you’re like me, Amazon wanderings rarely involve brand consideration. Electronic accessories, stationary, storage containers, anything made primarily of plastic, blankets, socks, etc.; I typically have no idea what brands I’ve purchased and now own. All I know is that the reviews were good and the price was right.

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