product & Pricing strategy

Services

Pricing Comparison

To better understand where you’re positioned and what your pricing is communicating to consumers we conduct a comprehensive examination of pricing across your industry landscape.

conjoint analysis

Worried your pricing strategy is leaving money on the table? We utilize conjoint analysis, a complex tool that combines elements of consumer survey and statistical arbitrage, to inform your product pricing strategy in a number of ways. In addition to pricing strategies, conjoint analysis gives you insight into what product attributes consumers value most (product color, product services, etc.), which attribute types are most preferred (e.g. red is most preferred color), and the analysis even allows you to discover differences across key consumer segments.

eye tracking study

We use state of the art eye tracking technology to test consumer attention to branding and messaging. It is also a highly effective method for testing different product packaging options when launching a new product or updating current packaging.

product testing

We perform live product tests with consumers to observe the various ways in which people interact (and sometimes just as importantly, don’t interact) with your product and document key insights for your business. Businesses are frequently surprised by the ways in which consumers do and do not use their products.

Ready to discover more about your product’s performance and optimize your price?

Pricing Research: Example

In this example, the research compares market and revenue to find the optimum price to maximize revenue: $8.99

Willingness to Pay: Example

An example deliverable of packaging research.

Product Optimization: Conjoint Analysis