Word Gets Around
The Marketing Lab at BYU Marriott is where professionals and students come together to solve real marketing problems and each achieves real, lasting growth.
“What a great and rewarding experience to work with the BYU Marketing Lab. We work with the world’s largest retailers and I can tell you how impressed our customers continue to be with the quality and scope of work that comes from BYU. It has been one of the best investments our company has made in the last 10 years.”
– Chad Gharring, Senior Vice President Sales & Marketing
“It was great working with the Marketing Lab. They did an exceptional job organizing the effort and the final outcome was thorough, insightful, and intriguing and has given us something to ponder as we consider our next step.” – Josh Perkes, Assistant Vice President Customer Experience
“Boardwalk Frozen Treats came to the Marketing Lab looking for marketing support. The goal was to build channel awareness for our brand, Baskin-Robbins, by better understanding its place amongst its competitive set. From the start of the project we were very pleased. The team was absolutely amazing from the beginning to the end of the project.” – Jared Damiano, Executive Vice President of Sales
“I am beyond impressed with the BYU Marketing Lab. We had an all-star crew from the Lab help us with a competitive messaging and positioning project and we were very happy with the results. They gave us a breadth of information, actionable insights, and presented the findings to a room full of tough executives with confidence. The visuals were on point, and we will be acting on the recommendations they gave us. I highly recommend the BYU Marketing Lab.” – Doug Anderson, Senior Product Marketing Manager
“It has been a pleasure working with the BYU Marketing Lab on a variety of projects, including packaging validation, claims testing and innovation concept testing. The team (leadership, professors and students) is enthusiastic, hardworking, detail-oriented and easy to work with. They have been terrific partners and have helped me advance key PROBAR brand initiatives as a result of their contributions.” – Ashley Maak, Head of Marketing
“The Marketing Lab at BYU’s Marriott School of Management provided a robust analysis and set of recommendations to help All Packaging Company improve our go-to-market approach, and to further enhance the all-important Customer Experience. The quality of their work and the speed in which it was concluded far exceeded our expectations, but more importantly, the outcomes were on-point and immediately actionable. The students were guided in a smart and efficient manner by highly experienced faculty and staff, giving our organization even greater confidence in the relevance and practicality of their observations and recommendations. We will, without doubt, look for additional and even more meaningful ways in which to utilize the services of The Marketing Lab.” – Andy Heins, Vice President of Sales & Marketing
“I am very impressed with the work performed by BYU Marketing Lab. The extensive brand and product concept plans they developed in addition with their practical consumer research, have helped support us at Costco, BJ’s, Walgreens and more.” – Ko Steendam, Vice President of Sales Americas