If you or your team are anything like us, you’re always looking for great quotes to motivate and inspire. We’ve compiled marketing wisdom from industry leaders, new and old. These are the kinds of quotes that you can put on the whiteboard or pin to a cork-board. Here are some of the quotes that have helped us here at the Lab reconsider how we do our jobs:

"People don't want what you make. They want the way it will make them feel, and there aren't that many feelings to choose from." 

-Seth Godin, This is Marketing

“Don’t find customers for your product. Find products for your customers.” 

-Seth Godin, This is Marketing

“Brand competition and growth is largely about building two market-based assets: physical availability and mental availability.”

-Byron Sharpe, How Brands Grow

“When we brand things, our brains perceive them as more special and valuable than they actually are.”

-Martin Lindstrom, Buy - Ology

“We need to go from ‘marketing to consumers’, to ‘mattering to people’.”

-Keith Weed, Unilever CMO 

“The brain and the eye may have a contractual relationship in which the brain has agreed to believe what the eye sees, but in return the eye has agreed to look for what the brain wants.”

-Daniel Gilbert, Stumbling On Happiness

“Build something 100 people love, not something 1 million people kind of like.” 

-Brian Chesky, CEO of Airbnb, Inc.

“The best marketers are always creating relationships. Relationships with customers, brands, and other marketers.”

-Kurt Uhlir

“You can’t sell anything if you can’t tell anything.” 

-Beth Comstock, Former President of Integrated Media at NBC Universal

“Brand is just a perception, and perception will match reality over time.” 

-Elon Musk

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” 

-Scott Cook

“Your brand is a story unfolding across all customer touchpoints.” 

-Jonah Sachs

“People spend money when and where they feel good.” 

-Walt Disney

“Consumers do not buy products. They buy product benefits.”

-David Ogilvy

“Stopping advertising to save money is like stopping your watch to save time.”

-Henry Ford