1. Our students partner with world-class experts so you get world-class results.

2. We’re staffed with creative students from one of the best business schools in the country.  

3. Unbeatable quality-to-cost value in everything we deliver!

4. The lab employs our top students, so when you work with us, you also get a jump on connecting with amazing potential recruits.

5. We offer an affordable approach to brand positioning and competitive landscape analysis, which is especially beneficial for start-ups. 

6. Our unique approach to segmentation analysis brings customer personas to life and give you insight into your core consumer. 

7. We help you innovate effectively with best-practice new product development approaches.

8. Our Culture Flows insights allow brands’ cause-based marketing initiatives to have a real impact. We combine our own international experiences with lab partner Kalil Vicioso.

9. For those who want to do research on Gen Z and Millennials, it just makes sense to hire a lab staffed with people in those generations.

10. Your project revenues support student scholarships and experiential learning – while you get great results, you also give back.

If any of these caught your eye, shoot an email to MarketingLab@byu.edu and a member of our business development team will be in touch.